Aaron White

Product Leader, family man, co-founder, business owner, and sports enthusiast.

About Me

I’m Aaron White, a product leader, builder, and lifelong problem-solver based in Bloomington, Indiana. I live with my wife, Nicole, our two kids, Ava and Cooper, and our dogs, Opal and Pearl. When I’m not working, you’ll find me golfing, watching sports, helping run FIT812, or working out.I believe in transparency, trust, and empowering teams to do their best work. My leadership style is rooted in clarity and purpose, ensuring teams understand the "why" behind their work while fostering an environment where they can thrive. I value diverse perspectives, servant leadership, and maintaining a healthy balance between work and life.

Experience

VP of Product: Office TimelinePrincipal Product Manager & Product Design Leader: DandyVP of Product: FormstackCo-Business Owner: FIT812Cofounder: Cowork BtownVeteran of Foreign War: United States Army National Guard

Skills & Highlights

  • Product Strategy & Management: Led teams through major organizational changes, including M&A, ensuring alignment with business goals and customer needs.

  • Product Operations: Implemented tools, processes, and communication strategies to enhance efficiency and execution.

  • Team Leadership & Growth: Scaled product teams by 200%, leading hiring, onboarding, and process improvements.

  • Product Design & Development: Built and led design teams, delivering user-centric products with production-ready front-end code.

  • Cross-Functional Collaboration Worked closely with engineering and stakeholders to drive product roadmap execution.

  • Process Optimization: Introduced agile frameworks, roadmap communication, and customer feedback tools, improving productivity and cost savings.

  • Entrepreneurship & Community Building: Co-founded a coworking space that grew from a small meetup into a thriving community.

Let's Connect

I'm always interested in making new connections. Don't hesitate to reach out on any of these channels.

"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."
– Lao Tzu