Aaron White

Product Leader

Howdy! You can call me Aaron

I'm from Bloomington, Indiana with over twelve years working on the web. For most of my professional career, I've worked on web apps with many marketing websites sprinkled in. 

I thrive when working on and leading a product team. I'm currently the Vice President of Product Operations at Formstack. It's extremely rewarding to focus on a project for an extended period of time that has such a big impact on our customer's businesses. Being able to continually iterate and improve is something I enjoy. I also excel in improving processes to enable teams to get things done.

I went to college for telecommunication at Ball State University. Which means my design and development skills are self-taught. Self-driven and ambitious learners are the best, right?! As I've been working remotely for the past 10+ years I'm also well versed in working, managing, and leading in a remote role. Having worked in pretty much every product role I'm comfortable leading nearly any product role. My experience as a product designer, front-end developer, project manager, product ops manager, and strategic leader has helped me become a strong product leader. 

I've been working remotely for 10+ years now and I love it. It allows me to work for amazing companies and live in the place I love, near the people I love. It certainly comes with its challenges. One of my solutions is the coworking space I co-founded. Technology has come a long way over the past decade. The gap that is created for remote teams is growing smaller all the time.

I test out as an Executive (ESTJ) and it's pretty spot on from my perspective and of my peers. An ESTJ is someone with the Extraverted, Observant, Thinking, and Judging personality traits. They possess great fortitude, emphatically following their own sensible judgment. They often serve as a stabilizing force among others, able to offer solid direction amid adversity.


The day job has been just that for over 8 years now. I started my time at Formstack as a Product Designer and Frond End Developer. There were 23 employees and I was one of two product people at the time. I now lead a team of 25+ as the VP of Product Ops. 

Cowork Btown

One key to my success in working remote was co-founding a coworking space sorta by accident. Having a local community was a blessing for sure in my early years of remote work. Hear the full story here.


My wife is the owner and lead fitness coach at FIT812. It's been a joy to use my tech skills, business knowledge, and handyman skills to help grow her business. Seeing the impact she has on peoples lives amazes me every day!